ABOUT US.

About the CEOs of SmileLab.

Our vision for SmileLab.

Hey! We are Taela and Nicole, two registered dental hygienists with a deep passion for dentistry and a shared love for making people smile.

Over the years, our dedication to our profession has given us the knowledge to create something outside of the operatory—a clothing and accessories line designed specifically for dental professionals like us. As hygienists, we understand the demands of the job and know how important it is to feel both comfortable and confident in what we wear every day, in and out of our scrubs.

Our mission is simple: to deliver stylish, high-quality apparel that supports our hardworking dental community, helping you look and feel your best from providing care to your patients, to just enjoying the company of loved ones on your days off. Just as we strive for excellence in every smile we care for, we aim to offer the same level of excellence in our clothing—because we know you deserve nothing less.

Thank you for joining us on this exciting journey, where comfort meets style and function.

CEO and Creative Director

Taelarae Russell, RDH

Taelarae is born and raised in Toronto, Ontario. She is a dental hygienist who specializes in orthodontics at 2 clinics in Toronto. Her passion for dentistry came early just after high school, getting certificates in both Dental Administration and Dental Assisting II at George Brown College, before finally settling into Dental Hygiene at Durham College. Although Taelarae has been in the dental field since 2016, she is a recent grad, getting her licence in March of 2022.
She has a love for all things dentistry and will proudly title herself a “dental nerd”, which is how SmileLab. came to be formed in early 2020. Only after meeting Nicole in 2024 would she then fully commit to the business.

CFO

Nicole Greene, RDH

Originally from Birmingham, UK, Nicole moved to Toronto, Canada, after completing a degree in Marketing and Event Management. While thriving in the corporate world, she realized her true passion lay in helping others in a more personal and impactful way. This discovery led her to pursue Dental Hygiene, a career that blends her dedication to patient care with her desire to make people smile.

Nicole graduated from The Toronto College of Dental Hygiene and Auxiliaries in 2020 and now works as a Registered Dental Hygienist. She enjoys connecting with patients from diverse backgrounds and takes pride in making a positive difference in their oral health. As a co-owner of SmileLab., Nicole combines her creative spirit and entrepreneurial drive to bring innovation to the dental industry, with SmileLab. a stylish and comfortable apparel line designed for dental professionals.